AGROINDUSTRY DEVELOPMENT STRATEGY IN KEFAMENANU CITY (CASE STUDY ON SULARSO CRIPS BUSINESS)

Adriana Banunaek(1), Umbu Joka(2*), Simon Juan Kune(3),

(1) Universitas Timor
(2) Universitas Timor
(3) Universitas Timor
(*) Corresponding Author

Abstract


The research on chips business aims to determine the strategy for developing chips (banana and cassava) business in Kefamenanu City. Data analysis method used in this research is descriptive qualitative analysis method, income analysis, SWOT analysis. The sample is the owner of his own business, namely Uncle Sularso. The results showed that the coordinates of 0.16 ; 0.66 were in quadrant I, meaning that the chips (banana and cassava) business was very good to be developed by taking advantage of opportunities and strengths to minimize threats and weaknesses. Through the SWOT matrix obtained 7 strategies in the chips business (bananas and sweet potatoes) that need to be applied in the business, namely improving product quality, increasing production, innovating products, increasing capital, recruiting workers and conducting business licensing in order to obtain business capital and can increase business for develop.

Keywords


Agroindustry, Chips, Development Strategy

Full Text:

PDF

References


Central Bureau of Statistics. 2020. Number of Small Industry Processing in North Central Timor Regency. Your fame. BPS

Imran, S., Murtisari, A., & Murni, NK (2014). Analysis of Added Value of Cassava Chips in Barokah UKM, Bone Bolango Regency, Supriyo Imran, Amelia Murtisari, Ni Ketut Murni, Agribusiness Department, Faculty of Agriculture, State University of Gorontalo. Financing and Development Perspectives , 1 (4), 207–212.

Ira Rukayah, Shorea Khaswarina, SE (2015). Primadona Cassava Chips Agroindustry Development Strategy in Tenayan Raya Sub-district, Pekanbaru City. Let's Faperta , 2 (12), 10–14. https://doi.org/10.3969/j.issn.1008-0813.2015.03.002

Naisimu, MV (2019). Income Analysis and Business Development Strategy of Corn Crackers (Tortila) in Basam Tasa Farmer Group in Unini Village, Insana Barat District, North Central Timor Regency. Timor University.

Putu, TU, & Dewi, M. (2014). Effect of Capital, Education Level and Technology on Income of Micro, Small and Medium Enterprises (MSMEs). Development Economics , 3 (12), 576–585. https://ojs.unud.ac.id/index.php/eep/article/view/9916

Rangkuti, Freddy. (2005). SWOT Analysis of Business Case Dissecting Techniques (PT Gramedia Pustaka Utama. (ed.)).

Rangkuti, Fredy. (2008). SWOT Analysis Techniques for Dissecting Business Cases . PT. Main Library Gramedia.

NTT Voice Editor. (2020). Currently, there are 104,188 MSMEs in NTT . Suara-Ntt.Com. https://www.voice-ntt.com/2020/02/06/umkm-di-ntt-saat-ini-sebanyak-104-188/

Subaktilah, Y., Kuswardani, N., & Yuwanti, S. (2018). SWOT analysis: Internal and external factors in the development of sugar cane business (Case Study in Bumi Asih SMEs, Bondowoso Regency). Journal of Agrotechnology , 12 (02), 107-115.




DOI: https://doi.org/10.31327/aj.v5i2.1773

Article Metrics

Abstract view : 467 times
PDF - 170 times

Refbacks

  • There are currently no refbacks.


Copyright (c) 2022 Adriana Banunaek, Umbu Joka, Simon Juan Kune

Creative Commons License
This work is licensed under a Creative Commons Attribution 4.0 International License.

Agribusiness Journal Jl. Pemuda, No. 339 Kolaka, Southeast Sulawesi, Indonesia - 93517 ONLINE ISSN: 2548-2211 PRINT ISSN: 2548-379X Mobile: +6282291722662 WA: +6282291722662 E-mail: journalagribusiness@gmail.com

Universitas Sembilanbelas November Kolaka, USN Scientific Journal Publisher (Hardcopy Provider) Jl. Pemuda, No. 339 Kolaka, Southeast Sulawesi, Indonesia - 93517 E-mail: info@usnsj.com

 

Agribusiness Journal licensed under a Creative Commons Attribution 4.0 International License